Spotlight: Just Bee Cosmetics Turns Beekeeping Hobby into Successful Business

Many entrepreneurs begin by constructing a enterprise round a favourite pastime. This was the case for the couple behind Just Bee Cosmetics, who received into beekeeping and finally used it to create varied pure merchandise. Be taught extra concerning the firm and its distinctive journey on this week’s Small Enterprise Highlight.

What the Enterprise Does

Affords magnificence and residential merchandise produced from pure supplies.

Founders Ben and Sarah Mitzelfelt instructed Small Enterprise Tendencies, “We promote candles, small area diffusers, pure dish bar cleaning soap, lotion bars, pure lip balm, and different pure pores and skin merchandise.”

Enterprise Area of interest

Creating distinctive formulation for each product.

Mitzelfelt says, “Our journey started with a ardour for beekeeping, igniting the creation of our flagship product, the Simply Bee lip balm. Via a variety of experimentation, we curated a novel components that units our lip balm aside, delivering a thicker, extra protecting balm than every other available on the market. This led us to develop our model to incorporate varied nature-focused magnificence and residential merchandise.

“At Simply Bee, we delight ourselves on crafting clear, even-burning candles with aesthetically designed nature-focused labels. Every of our scent blends is made with pure soy wax, natural coconut oil, naturally gathered beeswax, 100% pure cotton wicks, perfume, and important oils. Complementing our candles are our revolutionary small-space diffusers, good for infusing your environment with luxurious on the go. Our product line options an array of skincare necessities, from bathtub soaps and oils to nourishing lotion bars, all crafted with the identical dedication to pure substances and impeccable high quality.”

How the Enterprise Bought Began

Due to a ardour for beekeeping.

Mitzelfelt explains, “We based Simply Bee in 2011, a yr after Ben, following within the footsteps of his great-grandfather, began bee-keeping. After his first season, Sarah used our beeswax and different natural substances to make our first product – the Simply Bee lip balm. Experimenting and perfecting the formulations, Sarah developed a novel mix that was thicker and extra protecting than different lip balms available on the market. After sharing our creations with our household and pals, we began promoting our lip balms in small, native companies. We steadily grew, including different pure skincare merchandise after which launching candles in late 2019.”

Greatest Win

Increasing their product line to incorporate candles.

Mitzelfelt provides, “With our established gross sales of lip balms, we may dedicate ample time to perfecting the candle line. Leveraging our current channel entry from lip balm gross sales, we accelerated our growth into candles. This strategic transfer not solely broadened our product vary but additionally enhanced the model picture of Simply Bee. It demonstrated our dedication to offering high-quality, pure merchandise that resonate with our clients whereas additionally fostering stronger connections with our loyal buyer base.”

Greatest Threat

Making an attempt one thing new at a tradeshow.

Mitzelfelt says, “About 6 years in the past we took a giant swing at a tradeshow that didn’t work out. This set us again and compelled a big quantity of self-reflection that, whereas painful on the time, wanting again was an enormous reward. Due to this setback, we have been keen to strive issues that earlier than may need appeared out of our scope. This drove us to strive candles and put us in partnership with Faire.com as our principal wholesale channel. Each selections have been an inflection level in our enterprise.”

Lesson Realized

Don’t be afraid to strive new issues.

Mitzelfelt explains, “Rejection available in the market is tough to take, however it’s needed for achievement. We didn’t launch/didn’t end the event of many concepts as a result of we have been scared. Our enterprise has considerably modified after we turned extra positive of ourselves and fewer delicate to rejection.”

How They’d Spend an Additional $100,000

Testing new concepts.

Mitzelfelt provides, “Whereas monetary limitations have an exquisite approach of focusing your consideration this can be limiting. Constructing in further funds to simply strive issues has been a sport changer for us and extra funding within the space we really feel would repay.”

What Units the Enterprise Aside

Being a real household enterprise.

Mitzelfelt says, “Our kids (At present 13 and 9) are a part of the ideation and manufacturing of merchandise and the route of the corporate.”

Favourite Quote

“If it was straightforward, everybody would do it” quoted by Tom Hanks in A League of Their Personal.

Mitzelfelt provides, “In all probability not the primary to say it, however the place it resonated with us. We like this as a result of it reframes the battle into a bonus.”

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Photos: Simply Bee Cosmetics, Sarah and Ben Mitzelfelt

Picture: store.justbee.us

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