Niche Site Project 2 | Niche Pursuits

For my second Area of interest Website Mission, I’m teaching a scholar by means of the positioning constructing course of.  Having a scholar ask plenty of questions and sharing their progress alongside the best way is nice solution to be taught from a special perspective.

The aim of the mission is to construct a distinct segment web site that ranks in Google and is making $500/month or extra after 6 months.

After simply 4 months, the positioning earned over $650 in a single month.  After 5 months (January 2014) the positioning was incomes over $1,400 in a single month!  We’ve exceeded our aim quicker than anticipated. See the revenue stories under for up to date earnings.

Many posts and updates have been written about this mission.  Nevertheless, under is the ultimate abstract given.

The Remaining Replace for Area of interest Website Mission 2

What Occurred to Area of interest Website Mission 2: aPennyShaved.com?

The primary area of interest web site mission was such a fan favourite, that I made a decision to do a second mission with a twist.  Within the second mission, I wished to educate another person on constructing a distinct segment web site.  I wished to show that we might begin from scratch once more and construct one other profitable web site.

After getting plenty of suggestions and opinions from Area of interest Pursuits readers, I lastly picked Perrin Carrell as my scholar!  (Perrin has since now grew to become my full-time worker for a few years, however has now gone full-time on his personal).

The mission went VERY nicely this time.  The positioning aPennyShaved.com rapidly ranked #1 in Google for one in all our chosen key phrases, “finest security razor”.  Nevertheless, we continued to do further key phrase analysis and content material creation, and the positioning started rating for 1000’s of various key phrases.

By March 2014, the area of interest web site mission web site was incomes over $2,000 per 30 days.

This was extra money than Perrin had each made (by far) from any of his websites.  Because of this, we began to get just a little bit nervous about sharing every thing so publicly.  We stopped offering earnings updates after March, as a result of we have been kinda hoping individuals would “overlook” about it.  We have been nervous about somebody doing detrimental search engine optimisation on the positioning like somebody had achieved on BestSurvivalKnifeGuide.com.

Although we stopped sharing earnings stories, the positioning continued to develop in earnings…loads.

Actually, at its peak in August 2014, the positioning made practically $4,000 in a single month!  Perrin and I have been doing plenty of glad dances privately, and we hoped the gravy prepare would proceed.

PBN Replace

Nevertheless, in the course of the mission we had jumped on the Personal Weblog Community bandwagon and that finally proved to be our downfall.  I wrote about this PBN replace extensively, and swore off ever constructing one other single PBN hyperlink.  (And for the file I STILL haven’t constructed and even been tempted to construct one other PBN hyperlink).

That PBN penalty got here crashing down on aPennyShaved.com similar to so many different websites.  Here’s what the penalty seemed like earlier than and after on aPennyShaved.com:

On the finish of the day, we shot ourselves within the foot with our personal hyperlink constructing methods.  We did every thing proper by way of key phrase analysis, technique, and content material manufacturing; nevertheless, as quickly as we tried to take the straightforward route by utilizing PBNs the enjoyable finally ended.

Lesson realized…large time!  Because of this, Perrin and I’ve steered WAY away from any sort of hyperlink constructing methods that could possibly be thought-about towards Google’s phrases of service.

General, the mission was very profitable by way of earnings for Perrin.  Actually, in 2014 alone, the positioning earned over $22,000 in Amazon income.

Restoration Efforts

Clearly, the lack of revenue hit Perrin like a ton of bricks and he truthfully went by means of a little bit of despair.  Fortunately I pulled him again from the brink and acquired his head straight once more. 🙂

Perrin tried all types of restoration efforts together with disavowing hyperlinks, restructuring articles and affiliate hyperlinks, eradicating affiliate hyperlinks utterly, and plenty of different issues.  Regardless of his efforts, there was no signal of restoration in over a yr.

Because of this, I am calling the mission formally over!  I do not plan on making any further updates on this mission, except by some miracle there’s a flip of occasions.

Nevertheless, you can be glad to know that Perrin was in a position to transfer on, construct a brand new web site, and that NEW web site is already incomes over $2,000 per 30 days and is rising fairly nicely.  And clearly we did all this with no PBN hyperlinks!  

General, the mission actually was an enormous success each by way of earnings for Perrin and as a coaching floor for individuals attempting to construct their very own area of interest websites.  I’ve had TONS of individuals e mail me and inform me that because of this mission they have been in a position to begin a web site, rank in google, and proceed to earn good cash from it.

Having stated all that, the Area of interest Website Mission 2 is now formally closed!