iPhone App Creation | Niche Pursuits

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The very first public challenge that I performed on NichePursuits.com was my try at constructing an iPhone App!  I did certainly construct an app, and it labored nicely for a brief time period.

Nevertheless, the app finally had some technical difficulties that made it an unattractive enterprise.  On the finish of the day, I let it fail.

I realized fairly a bit going by this challenge, brainstorming for concepts, hiring a developer, and getting one thing bought on the app retailer.  I am certain my subsequent iPhone app shall be rather more profitable as a consequence of this expertise, and hopefully you’ll be able to be taught an ideal deal as nicely!

One of many Authentic Updates:

I’ve been engaged on getting my iPhone App developed for the previous few months.  I’m glad to say that I’ve principally a accomplished model that I’ve been testing out for the previous week or so!  As I’ve mentioned beforehand, the app will enable customers to test their Google Adsense earnings and has a cool little function related to that.

I’m within the means of getting authorised to the Apple Developer Program.  Since I’m making use of underneath my enterprise entity (as opposed underneath my private identify), the method takes a bit of bit longer.  I anticipate to be authorised in a couple of week or so, then I can submit my App for approval!

Anyway, I made a rapid video to go over the newest and to present a LIVE DEMO of the app!  Effectively, kinda.  I open up the app and present it off briefly, however I do not give a full demonstration – extra simply to indicate that it does exist 🙂 .

And naturally, I threw in some music with the video to make it a bit extra attention-grabbing.  And sure, I have never shaved for just a few days.  Oh the lifetime of an web entrepreneur!

Here is the Video:

I might love to listen to your ideas and feedback.  Thanks!

iPhone App Failure: Earnings, Losses, and Classes From My First iPhone App

I feel its time to shut the chapter on my iPhone App case examine.  I started this public challenge of constructing an iPhone app over 2 years in the past.  In reality, it was the unique, “area of interest pursuit” on my weblog right here.

Basically, I allowed everybody to vote on a small enterprise concept that they want to see me pursue publicly.  You’ll be able to see the unique submit and survey outcomes right here.  So, 2 years in the past, I made a decision to construct an iPhone app.  I accomplished the App a couple of yr in the past. You’ll be able to learn all of the posts main as much as and submit creation of the app to catch up.

I realized an ideal deal by this course of, however right this moment I am prepared to present the ultimate replace.  I’ve eliminated the app from the app retailer, and its now not on the market.  I wish to share the losses related to this enterprise, and why I’ve closed this enterprise enterprise.

A Fast Historical past of the AdAlert iPhone App

I used to be very excited to strive constructing an iPhone app, as a result of I had learn the success that Pat Flynn, Benny Hsu (hearken to my podcast with Benny right here), and plenty of others have been having within the iPhone app enterprise.  I had no expertise on this space, however I made a decision to rent an iPhone app developer to finish the programming, and I might be the concept and enterprise man behind the challenge.

I additionally knew there was  a TON of competitors on the Apple App retailer, so I wished to create a “area of interest” utility (sound acquainted?).  One the place I might be the highest canine in a small market – sure, similar to my area of interest web sites.  I additionally wished to create one thing that I discovered helpful.

So, I created the AdAlert App.  You’ll be able to see what the app is all about proper right here.  Basically the app allowed customers to shortly test their Google Adsense earnings.  However the distinctive function of the App, was that it might make your cellphone play a sound mechanically every time you earned a certain quantity in Adsense.  So, should you set your app to go “cha-ching” each time you earned $5, it might accomplish that arms free.  I gotta say, I cherished the app…as did others!

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What Occurred to the App?

Effectively, the app was promoting okay for the primary month, however after about 5 or 6 months, I took it down from the app retailer.  The rationale?  It stopped working correctly. Let me clarify…

The app was programmed in a approach that the person enter their Google Adsense particulars, and the app would question their Google Adsense account roughly as soon as an hour to see if a brand new earnings goal had been achieved.  All of those queries to Google have been processed by my server.

Because the variety of customers grew, so did the variety of queries all going to Google from my 1 IP deal with.  In consequence, it wasn’t lengthy earlier than Google truly blocked my IP deal with from performing these queries.  Due to this, the app was now not in a position to ship the sound notifications…which was its main promoting level!  Ughh.

So, I labored with my developer to try to resolve, nevertheless it turned clear that even when we added extra IPs, and so forth – we would regularly be taking part in cat and mouse with Google.  And reasonably than make investments a number of thousand {dollars} extra making an attempt to determine the right way to “repair” the app, I made a decision to tug the app from the App retailer.

Earnings/Loss Report for the App

As well as, a part of the explanation I made a decision NOT to spend money on fixing the problem, is as a result of it was clear that I did not have an enormous winner on my arms.  Let me break down the revenue and lack of my first (and solely?) iPhone app enterprise.

My AdAlert iPhone app value me, $2,880 to develop.  Not an enormous funding, however not chump change both.  I discovered the event group on Elance.com, and total I used to be pleased with their work.  Nevertheless, the problems that got here alongside have been one thing surprising, they usually could not discover a straightforward repair.

So, how a lot did the app earn?  Effectively, not sufficient 🙁 .  Here’s what the app earned throughout its existence from Might twenty seventh, 2012 to November thirtieth, 2012. (I eliminated the app on Dec. 1st).


In complete, I bought $573.05 of my iPhone app.

  • Complete Value: $2,880
  • Complete Income: $573.05
  • Complete Loss: $2,306.95

Here’s what the gross sales appeared like the primary month or so.


So, many of the gross sales got here within the first month: $315.51.  Nevertheless, I additionally wished to indicate what a extra “typical” month could be.  So, here’s a screenshot from the month of July.


The app bought $65.31 price.  So, I probably might have anticipated to promote round $65 to $70 monthly of the app with none extra promotion; or about $800/yr. I imagine the gross sales have been largely coming internally from the app retailer at that time.

Nevertheless, if I might have continued to advertise on my weblog and maybe in different areas, I probably might have gotten the typical gross sales quantity as much as $200 a month.  That is only a guesstimate; however as you’ll be able to see – even when it was making me $200/mth, it might have taken over a yr simply to make my a refund.

As a result of I might see that I might probably have to speculate one other couple of thousand {dollars} to get the app working correctly once more, and I might see that the gross sales weren’t going to be stellar, I simply let the appliance go.

Classes Realized

In hindsight, I might have performed a number of issues otherwise and realized different issues with my first iPhone app enterprise.

First, I might have performed extra analysis to confirm that the app would operate correctly with a big group of customers.  I’ll say in my protection, that I DID certainly do a lot of analysis and had many forwards and backwards conversations with just a few totally different builders.  I requested particularly in regards to the feasibility and performance, and whereas some questions have been introduced up – the problem that finally killed the app – was by no means one among them.

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I used to be going into considerably uncharted territory (at the very least to the app builders I talked with), so it was laborious to foretell the entire points that may come up.

Second, I might have performed extra to advertise my app.  I discussed it on my weblog, and that is about it.  I truly had plans to do rather more, however as defined, points began to come up a short while after releasing the app; and subsequently, I did not wish to closely promote one thing that I wasn’t certain was going to be round.

Third, whereas I do suppose that cash will be made within the Google Adsense iphone app area of interest, I might have picked one thing with larger market potential.  This can be a robust one, as a result of I’m a agency believer that dominating a small area of interest is significantly better than being a no one in a giant area of interest.

Nevertheless, it additionally shortly turned clear that I used to be by no means going to make hundreds a month with this app – and in truth that was by no means the purpose.  I used to be actually hoping for just a few hundred {dollars} a month; extra as a option to show the idea.  Then I used to be going to return and develop extra apps.

Whereas I do not suppose I might ever advocate making a sport that competes with Offended Birds, and so forth – I feel its essential to do your market analysis and discover a glad center floor someplace.  Discover a area of interest that its not overly saturated, but additionally supplies upside potential.

Lastly, I realized that competing on the App retailer is a troublesome enterprise.  Certain there are many success tales on the market, however there are additionally many failures.  I interviewed Pat Flynn earlier than I launched my app right here, and he defined that he had near 30 iPhone apps (if I recall appropriately).

Whereas a few of these have been worthwhile, a few of these haven’t been.  You’ll be able to see that he earned $2,618.92 final month according to his income report here.  Do not get me mistaken, I might like to be incomes over $2,600 a month from iPhone apps, however you’ll be able to see that’s no small activity and will take a lot of apps to perform that.

My Closing Ideas

Total, its laborious to share a enterprise failure so publicly.  Nevertheless, I’ve realized quite a bit by the expertise; so maybe the loss was solely monetary.  I feel its additionally essential for me to be sensible and share that not each enterprise enterprise goes to be worthwhile.  Most definitely I’ve had just a few failures together with this one.

However as a result of I have been keen to take dangers, and even fail, I’ve additionally discovered some nice successes in enterprise.  For instance, I’ve 4 totally different ventures now which have all been very worthwhile for me:

I’ve had different failures in enterprise, that maybe I can talk about one other time; nevertheless, total the winners have FAR outweighed any looser.  The saying of, “no threat, no reward” actually is true.

So, will I dive into creating iPhone apps once more?  I do not know.  The thought hadn’t crossed my thoughts till I learn a post recently written by Sunil over at ExtraMoneyBlog.com, the place he explains the precise steps and success he’s having with a few his iPhone apps.  The enterprise will be worthwhile, and maybe I simply have to strive once more.

If inspiration strikes, I simply might go in for spherical 2.  I am going to maintain you posted!

I might love to listen to your ideas, feedback, or questions beneath.  Please let me know what you suppose!

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