9 URL Shorteners to Quickly Help You Shorten Long Links [2023]

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Ain’t no person bought time for URLs like this:

https://www.nytimes.com/interactive/2018/09/25/local weather/scotland-orkney-islands-sea-level.html?motion=click on&module=Primepercent20Stories&pgtype=Homepage 

You gotta hold it tight:


Ah, now that’s higher.

Do you want figuring out how many individuals click on in your hyperlinks? And the place these guests reside, in addition to the place these clicks got here from?

As a result of the most effective URL shorteners can provide you all of that data and extra.

You need to use them to enhance your advertising efforts and supply a greater expertise on your clients and social media followers.

On this article, you’ll be taught all about URL shorteners, together with which of them are most fitted on your particular wants.

What precisely is a “URL”?

“URL” stands for “Uniform Useful resource Locator,” and it’s a means of figuring out the placement of a file on the web.

Is a URL the identical as a area identify?

Nicely, no—though, the phrases are sometimes confused and used interchangeably. A site identify is only one a part of a URL. The picture under reveals the distinction:

Domain VS URL

What’s a URL shortener?

A URL shortener is a digital instrument that lets you take an extended hyperlink and create a brand new, shorter one which takes individuals to the identical location.

Today, most hyperlink shorteners mean you can observe your hyperlink metrics.

Nonetheless, when you simply want a shorter hyperlink, utilizing a free URL shortener couldn’t be simpler.

Let’s take a fast take a look at methods to shorten a URL utilizing a instrument like Bit.ly.

  1. Copy your lengthy hyperlink to your clipboard.
  2. Go to Bit.ly.
  3. Paste or write your hyperlink into the field offered.


4. Click on “Shorten.

5. Copy your new quick hyperlink to your clipboard to stick elsewhere.

Bitly Copy Link

To make shortening hyperlinks doable, many URL shorteners have quick domains themselves, equivalent to Bit.ly and IS.GD.

Many additionally mean you can create quick hyperlinks with your individual custom-made URL. We’ll cowl these in additional element under.

Why do you have to use a URL shortener?

Let’s dig into some explanation why try to be utilizing a URL shortener.

First, URL shorteners make it simpler to share and handle lengthy URLs. That is very true when sharing URLs on micro-blogging platforms, or in cell messaging purposes.

Subsequent, URL shorteners might help you keep away from excessively lengthy and complicated URLs or any that include jumbles of letters and numbers.

What’s extra, you should use a {custom} URL shortener to create a memorable, branded URL.

Advantages of getting a shortened URL

Shortened hyperlinks are a lot simpler to learn, memorize, and kind. This makes them significantly helpful when sharing URLs in any type of print promoting, equivalent to posters, flyers, magazines, or enterprise playing cards.

Plus, branded quick hyperlinks obtain as much as 39% more clicks in comparison with generic quick URLs.

These branded quick hyperlinks even have one other key profit.

Sadly, URL shorteners are sometimes utilized by spammers to cover the URL vacation spot. That means, unsuspecting persons are extra more likely to click on on them.

Nonetheless, by branding your quick URLs, you’ll be able to keep away from being perceived as a spammer.

For instance, Condé Nast Traveler makes use of Rebrandly to create its personal {custom} quick hyperlinks with the area “cntrvler.co,” as seen within the picture under.

Branded Short URL

The lesson?

So long as your {custom} quick URL area pertains to your model and is used commonly, individuals will belief your hyperlinks.

Lastly, a lesser-known good thing about URL shortening is the power to trace how your viewers engages along with your hyperlinks.

Fashionable URL shorteners present entry to a number of metrics and insights entrepreneurs can use to overview and enhance their campaigns.

As an example, Bitly’s Enterprise dashboard supplies quite a few metrics, together with:

  1. Complete clicks
  2. Bitlinks created
  3. Complete distinctive clicks
  4. Clicks per distinctive
  5. Bitly community clicks
  6. Bitly community hyperlinks
  7. Prime Bitlinks
  8. Bitly community high content material
  9. Prime referrers
  10. Prime places

Bitly Analytics

9 greatest URL shorteners to make use of

There are tons of nice URL shorteners on the market, every with a variety of options. Right here’s a fast overview of 10 widespread hyperlink shorteners.

1. Bitly

Greatest for: Companies of all sizes.


Bitly is taken into account the most effective URL shortener due to its ease of use.

As proven above, anybody can use Bitly anonymously to create as many quick hyperlinks as they like.

The free account permits you to create as much as 10 bit.ly URLs per 30 days. Plus, it permits you to create a Bitly-branded link-in-bio web page, the place you’ll be able to showcase your entire most essential hyperlinks.

Paid plans can be found and begin from round $8 per 30 days. These mean you can create as many quick hyperlinks as you want and entry detailed analytics reviews.

Bitly additionally integrates with many different companies, equivalent to Zapier and TweetDeck.

2. Rebrandly

Greatest for: Small companies centered on branding.


Rebrandly is a URL shortener that focuses on serving to companies generate {custom} URL slugs.

They enable you to arrange a brand new area to make use of for brief URLs in minutes. Alternatively, they might help you to arrange your present web site area identify to make use of along with your quick URLs.

Their free plan permits you to create and observe as much as 25 branded hyperlinks, utilizing one {custom} area. For extra hyperlink administration options, premium accounts can be found from $13 per 30 days.

Rebrandly additionally integrates with many different companies, equivalent to Buffer and Zapier.

3. ClickMeter

Greatest for: Giant companies.

Click Meter

ClickMeter is Rebrandly’s sister firm and is geared toward enterprise-level companies on the lookout for extra technical options than Rebrandly supplies.

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One among Clickmeter’s key promoting factors is that it gives conversion monitoring—a characteristic that not many URL shorteners present.

Plus, you get all the opposite hyperlink administration options, together with damaged hyperlinks monitoring and clicks and conversion monitoring.

Clickmeter plans begin at $29 per 30 days.

Greatest for: Affiliate entrepreneurs, bloggers, and influencers.

Pretty Links best affiliate URL shortener

Fairly Hyperlinks makes it simple to handle your affiliate and social hyperlinks.

As soon as put in, it supplies easy accessibility to all of your hyperlinks, proper out of your web site’s admin space.

Plus, you’ll be able to create {custom} branded URLs in addition to search, group, and observe clicks on your hyperlinks.

For these causes, Fairly Hyperlinks is the perfect alternative for affiliate entrepreneurs and bloggers seeking to enhance the client expertise.

Fairly Hyperlinks’ plans begin at $8.29 per 30 days, billed yearly.

5. TinyURL

Greatest for: Informal customers in want of a fast and easy-to-use URL shortener.

TinyURL was one of many first to supply hyperlink shortening—again when Fb and smartphones weren’t but round.

Over time, this instrument has been up to date to incorporate options like hyperlink administration, URL customization, and {custom} domains.

TinyURL is very simple to make use of. When you’ve created an account, you’ll be able to handle your shortened URLs from the TinyURL dashboard. Premium customers may also see their hyperlink historical past and measure how their quick URLs construct their model consciousness.

TinyURL gives a free primary model of its instrument that allows you to shorten, customise, and observe hyperlinks. Professional plans begin at $9.99 per 30 days, billed yearly.

6. Polr

Greatest for: Creating and internet hosting your individual URL shortener.


Polr is an open-source challenge that permits anybody with the technical know-how to create and host their very own hyperlink shortener.

You need to use Polr as it’s, or customise it to your particular person wants—it’s written in PHP and Lumen, utilizing MySQL. (If that sentence appears to be like like Greek to you, then perhaps go on Polr.)

In case you simply wish to take a look at out the essential interface, Polr gives a demo page.

7. Is.gd

Greatest for: Informal customers in want of a fast and easy-to-use URL shortener.

top URL shortener - is.gd

Is.gd is one other useful instrument for making a shortened hyperlink on your web site, social media web page, or YouTube channel. That is positively one of many quickest URL shorteners on the market. All you need to do is enter the URL within the given house, click on the Shorten button, and also you’re executed.

You can even verify your hyperlink’s statistics by utilizing the preview characteristic. Hyperlinks are everlasting as soon as they’ve been created, so that you don’t have to fret about them disappearing. One other plus is which you could customise the hyperlinks on the finish to make them distinctive to characterize your model or identification.

In addition to serving to you shorten your hyperlinks, this instrument has the power to create a QR code. Since many smartphones have the power to learn QR codes, they are often added to what you are promoting playing cards or commercials so these can get to your hyperlinks that means as nicely.

Oh, and this hyperlink shortener is totally free!

8. Ow.ly

Greatest for: Hootsuite customers and companies on the lookout for a feature-packed social media administration instrument.

Ow.ly is a well-liked URL shortener that works as a part of Hootsuite’s social media administration utility.

Ow.ly permits you to observe URL metrics, equivalent to referral sources, variety of clicks, and site.

You need to use Hootsuite and Ow.ly’s free plan to handle your social media and create quick hyperlinks utilizing the Ow.ly area.

Nonetheless, so as to add a custom-branded URL, you’ll must improve to the staff plan for $249 per 30 days.

Greatest for: Shopify customers.

URL Short Link Generator

In case you run an ecommerce retailer on Shopify, it may be a ache to handle your entire hyperlinks in a third-party utility.

As a substitute, try URL Quick Hyperlink Generator by Identix Internet. This app helps you create and observe quick URLs from inside your Shopify dashboard.

What Occurred to Google’s URL Shortener Goo.gl?

What Occurred to the Google URL shortener Goo.gl?

You is likely to be questioning why we haven’t included Goo.gl on this record. In  2019, Google fully disabled the URL shortener and all person hyperlink knowledge was misplaced.

Why did Google shut down Goo.gl?

Google needed to redirect (get it?) its efforts to Firebase Dynamic Links (FDL), which had been created to exchange deep hyperlinks.

Firebase URL shortener

What are deep hyperlinks?

A deep hyperlink is a brilliant URL that’s purported to ship customers to any location inside an iOS, Android, or net utility.

Sadly, most deep hyperlinks have issues.

For instance, the identical hyperlink won’t work throughout iOS and Android gadgets. Or the hyperlink won’t survive the app set up course of.

Google’s Firebase Dynamic Hyperlinks resolve these issues. Watch the video under to be taught extra:

Merely put, Firebase Dynamic Hyperlinks are the way forward for linking.

So, do you have to use Firebase Dynamic Hyperlinks?

Nicely, when you simply want a easy URL shortener to make use of on-line, and also you don’t want hyperlinks to work in cell and net apps, then save your self the trouble and go away FDLs in the meanwhile.

Nonetheless, in order for you your hyperlinks to outlive within the complicated world of cell and net apps, positively check out Firebase Dynamic Hyperlinks.

Now that you’ve all of the fundamentals coated, let’s take a better take a look at methods to arrange and create {custom} branded quick hyperlinks utilizing Rebrandly.

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Step 1: Setup a {custom} area identify

To begin, head to Rebrandly’s website and click on Signal Up Now.

Then, choose the free plan and create an account. You’ll want to verify your e-mail deal with earlier than you’ll be able to entry the dashboard.

Subsequent, click on “Add a branded area.”

Rebrandly Register Custom Domain

In case you don’t have already got an internet site with your individual URL, Rebrandly will enable you to set one up.

Simply kind in desired domains to see in the event that they’re obtainable. While you discover one you want, comply with Rebrandly’s directions.

Rebrandly Domain Search

Many area registrars take a number of days to register a brand new area, however Rebrandly is quick. It permits you to buy a brand new area identify and join it, and within 15 minutes share hyperlinks utilizing the URL.

If you have already got an internet site and a website identify you wish to use, there are a number of additional steps you could take.

First, click on “Setup DNS.”

Rebrandly Set Up DomainRebrandly Set Up Domain

Then, kind in your web site area identify.

Subsequent, Rebrandly will ask you in case your area identify is “spare ”—this implies it’s not getting used for your weblog or web site.

In case you’re utilizing your area identify already, you’ll must create a brand new subdomain identify by including a prefix, equivalent to “go.”

Rebrandly Create Short Domain

When you’ve executed this, you’ll must log in to your area registrar dashboard. This might be whoever you purchased your area from (i.e., GoDaddy, HostGator, Register, Bluehost, and so on.).

Then, you’ll must configure your DNS information so as to add your new subdomain and join it with Rebrandly.

Rebrandly DNS Records

Sadly, registering an present area can take as much as 24 hours. Rebrandly will e-mail you when it’s executed so you’ll be able to add your area to your Rebrandly workspaces.

In case you want any assist alongside the way in which, merely comply with these instructions.

Step 2: Create a {custom} branded URL

When you’ve arrange your area identify, it’s simple to create a brand new quick hyperlink. Simply click on New Hyperlink and paste within the hyperlink you wish to shorten.

Rebrandly Example

On the left, you should use the “Branded area” drop-down menu to pick out your {custom} area, or simply use the rebrand.ly area for now.

You can even customise the URL slash-tag to keep away from a jumble of random letters and numbers.

Then, click on “Create hyperlink.”

What are the advantages of utilizing a URL shortener?

To summarize, listed below are a number of the most important advantages of utilizing a URL or hyperlink shortener.

  1. It appears to be like higher: To begin with the apparent, a URL shortener or hyperlink shortener might help your hyperlink look extra visually interesting. A shorter hyperlink appears to be like cleaner and extra reliable than an extended one, particularly when the hyperlinks are custom-made.
  2. It helps you observe efficiency: URL shorteners present the extra good thing about serving to you observe your efficiency. Most hyperlink shorteners offer you analytical knowledge that can enable you perceive the success of your hyperlinks. By figuring out this, you’ll be able to perceive higher what your viewers is partaking with, and alter your advertising methods accordingly.
  3. It makes use of fewer characters: In a spot the place there are a restricted variety of characters to make use of, a hyperlink shortener might help you squeeze within the URL you wish to share, with out burdening your self with these additional characters. As an example, on Twitter, the place you have got 280 characters to share your tweet, the very last thing you need is to be utilizing up these characters with an extended hyperlink.
  4. Increased click-through fee: On social media platforms persons are extra accustomed to shortened hyperlinks. They belief shorter hyperlinks extra, and as a consequence usually tend to click on on a shorter hyperlink compared to an extended one. Just by altering your lengthy hyperlinks to shorter ones, you may be bettering the effectiveness of your social media technique.  
  5. Simpler to share: Whether or not you might be including them to an e-mail or a private message, it’s a lot simpler to share a brief hyperlink than an extended one. 

    There’s extra to URL shorteners than meets the attention.

    Certain, shorter hyperlinks are extra user-friendly than their longer counterparts, however greater than that, the power to trace hyperlink metrics is a chance no savvy marketer can afford to go up.

    Bear in mind, ideally, you’ll wish to use {custom} branded URLs.

    Branded URLs generate extra belief and obtain excessive click-through charges. Plus, they forestall customers from considering your hyperlinks could also be spam.

    When selecting a URL shortener, there are numerous choices on the market. Right here’s a fast abstract of our hyperlink shortener suggestions for numerous functions:

    • Bit.ly: Greatest for enterprise-level companies.
    • Rebrandly: Greatest for small companies centered on branding.
    • ClickMeter: Greatest for big companies.
    • Pretty Links: Greatest for affiliate entrepreneurs, bloggers, and influencers.
    • TinyURL: Greatest for informal customers in want of a fast and easy-to-use URL shortener.
    • Polr: Greatest for creating and internet hosting your individual hyperlink shortener.
    • Is.gd: Greatest for informal customers in want of a fast and easy-to-use URL shortener.
    • Ow.ly: Greatest for Hootsuite customers and companies on the lookout for a feature-packed social media administration instrument.
    • URL Short Link Generator: Greatest for ecommerce companies and Shopify customers.

    Did we miss any nice URL shorteners on our record? Which hyperlink shortener do you employ and why? Tell us your ideas within the feedback under!

    Be taught Extra!

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