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2024 Recap: A Year of Change

2025-01-06
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As I wrap up my ninth yr as a enterprise proprietor, this was the largest yr of adjustments in my private life and profession.

In all truthfully, I knew it could be a yr in contrast to every other however wasn’t ready for a way completely different it could actually be!

This put up might include affiliate hyperlinks. Learn our disclosure for more information.

A have a look at the previous

When you’re a brand new blogger or wish to begin a aspect hustle, this weblog is what kicked every part off for me in 2015. I bought this area title in 2014 and took this weblog critically in January of 2015.

In case you have not began your weblog but, my newbie weblog put up will evaluation tons of concepts and get your began!

If you’re within the early levels of determining how a weblog may be monetized, I like to recommend testing my very first weblog earnings report.

I took an extended than anticipated work hiatus

The most important private information in 2024 is that we adopted! After a prolonged three yr course of, we traveled to Taiwan in January to finalize the adoption of an older little one.

In anticipation of the journey and time wanted to bond as a household, I already had deliberate to step away from my enterprise.

Plenty of planning was accomplished forward of time to set every part up whereas I used to be gone. Thankfully, I’ve had years to hone my workforce’s methods, so this wasn’t that difficult.

This could be the primary time I had ever stepped away from work for greater than a few weeks and with nearly no communication with my workforce.

I initially solely deliberate to take three months away from work, but it surely ended up turning into almost six months.

Burn out that carried over from 2023 into 2024

After years of prioritizing work and hustling, I beginning to expertise main burnout in 2023.

I used to be mentally drained, distracted and realized I had reached a interval the place I knew it was time for a break.

Having three completely different companies – this weblog, Diva Canine Bakery and PinterestVA is rather a lot to handle.

Each single one in all my companies has had so many alternatives for progress and making extra money, however mentally I had reached some extent the place I didn’t wish to take anything on. I turned down alternatives and mentioned no rather a lot!

Since beginning my enterprise, I’ve had progress each single yr and elevated our earnings, which is de facto wonderful. However I used to be not feeling motivated in any respect about persevering with to develop and didn’t care about growing my earnings, which is loopy to write down.

I began to take a while away from work all through 2023.

And after we obtained the information in late 2023 that it was time to journey to Taiwan in January 2024, I put my work plans into motion for taking day off to concentrate on household.

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2024 was chaotic

I’m attempting to think about the very best phrase selection to make use of after I take into consideration 2024. And chaos actually involves thoughts.

I went into 2024 with purposeful as my my phrase of the yr and I actually really feel like this transferred over into my private life, and this was a superb phrase.

In years previous, my phrases of the yr have been phrases like dedication, daring, develop, nurture.

Whereas purposeful labored effectively, chaotic was additionally a superb finish of yr phrase.

I all the time wish to be optimistic as a result of so many good issues occurred this previous yr, however chaotic actually sums it up! Insert all of the snicker and cry emojis.

As somebody who has all the time been a planner and very organized, all of it went out the window after we obtained house from Taiwan.

Whereas I’ll save this for presumably a distinct weblog put up, all of us have been in day by day survival mode for a very long time.

It took many months to discover a new regular for everybody. All of my time and vitality was dedicated to discovering us the suitable sources we wanted to perform. It was exhausting for everybody.

On a regular basis was loopy and unpredictable. As somebody who likes calm and informal, it felt like the other every day.

As we speak, we’re in a a lot better place. We have been suggested by many professionals and assist teams that the primary yr could be the toughest and so they have been proper!

How did this switch over to work?

As I discussed above, I spent almost six months away from the enterprise. After the primary few months away, I did must step again in and assess every part.

Previously, we’ve had dwell launches to advertise Diva Canine Bakery and Pinterest VA. I didn’t have the vitality or time for these, so that they have been skipped. For some companies, that may be devastating.

However my enterprise mannequin is wholesome, and skipping one or two launches out of 9 years of enterprise is just not that huge of a deal.

Evergreen methods and automations labored effectively, however can solely work for thus lengthy. My college students and viewers wanted to see me for authenticity and I needed to give you some new plans that have been simple to implement.

I served my college students, continued to have my workforce work forward on emails, ran Fb advertisements and enterprise obtained again on monitor within the second half of the yr.

Hits and misses

What didn’t work

Final yr was the primary yr my enterprise didn’t expertise a rise in earnings since getting my begin in 2015.

This was as a consequence of not have my two dwell Pinterest VA launches within the first half of the yr.

I additionally had to determine how you can create a brand new work schedule that works greatest.

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Within the first six months, I used to be in all places. I’d attempt to periodically test in at actually random occasions like at 11pm at evening, however could be completely zapped of any vitality.

I additionally realized I couldn’t do all of it and had a tough time realizing my previous way of life is just not the identical as it’s now. It took till about August that I used to be in a position to get again to a routine of working Monday to Thursday, half time, whereas our daughter is at school.

What labored

Nevertheless, a number of huge issues did occur that I’m actually happy with!

Diva Dog Bakery had it’s greatest yr ever since launching in 2020. That’s fairly exceptional since I didn’t have a dwell launch in any respect final yr.

Our Diva Canine Bakery Neighborhood is wonderful. We wrapped up December by doing three weeks of giveaways to members, which was actually enjoyable.

We gave away 15 prizes starting from huge buy objects to reward playing cards for pupil bakeries, and included Starbucks drinks to everybody who needed a free drink on me.

We had a document quantity of latest e-mail subscribers for Diva Canine Bakery and Pinterest VA because of completely different advertising and marketing methods. Facebooks advertisements have been strong for each manufacturers.

Pinterest VA usually get an replace yearly, and this yr it was an enormous one. I’m excited for our dwell launches in 2025 because it’s acquired actually nice suggestions from college students and alumni!

I additionally added a personal, limited series podcast for Pinterest VA that has been so useful for our viewers that wishes to have the ability to hear me on the go once they don’t have time to be sitting behind a display screen.

I targeted on TikTok movies that we repurposed on Instagram for Pinterest VA, and examined out operating non-traditional advertisements for Diva Canine Bakery on a few podcasts.

Automations like ManyChat have been an enormous a part of our methods that labored.

Natural and paid social media advertising and marketing will proceed to be an enormous a part of my technique for 2025.

2025 is the yr of discovering my new regular

As we begin the brand new yr, I’m going to proceed to search out my new regular. It feels good to get again on monitor with my enterprise and proceed onward and upward.

Having a baby actually modified my priorities and my household dynamics. I’ve labored for thus lengthy that I need to have the ability to focus extra time on household.

I like having the ability to step away from work as wanted. I finished engaged on Fridays a few years in the past and can proceed this in 2025.

General I’m excited to see the place this new chapter takes me!

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