How to Clean Your Email List

Right here’s the step-by-step information to cleansing your e mail checklist:

Step 1: Determine Inactive Subscribers

Begin by figuring out subscribers who haven’t opened or clicked in your emails within the final 90 days.

These subscribers are thought-about inactive and are prime candidates for checklist cleansing.

Verify together with your e mail software program, however in ConvertKit, these of us are referred to as “Chilly Subscribers.”

I had 225 earlier than I despatched this e mail.

Step 2: Ship a Re-engagement Marketing campaign

Section your chilly subscribers out and add them to a re-engagement marketing campaign.

The re-engagement marketing campaign will ship a collection of emails asking the subscriber to choose again into receiving emails from you.

Attempt to use persuasive topic traces, customized content material, and particular affords (if relevant).

Primarily, you possibly can create a three-email sequence consisting of:

E mail 1: Checking in and Providing a Alternative

On this preliminary e mail, you attain out to your much less energetic subscribers to acknowledge their decreased engagement together with your emails. You reaffirm your dedication to offering info that helps them obtain their desired objectives. You provide them an choice to proceed receiving emails with a clickable hyperlink.

E mail 2: Reminding Them of Your Worth

Within the second e mail, you’ll remind your subscribers of your worth and the way your content material will help them clear up their ache factors. You can too provide a sneak peek at upcoming content material to rekindle their curiosity.

E mail 3: Saying Goodbye

If the subscriber hasn’t re-engaged by this level, I don’t imagine they may. It’s time to terminate them.

Step 4: Consider the Outcomes

Monitor the outcomes of your re-engagement marketing campaign.

You’d be stunned at what number of of us find yourself leaping again on the checklist!

And guess what? It’s a win-win both manner.

In the event that they leap again on the checklist, AWESOME!

In the event that they don’t, you’ve simply elevated your e mail metrics.

Sounds groovy, proper?