Eight Ways To Use TikTok To Increase Transparency With Your Customers

For companies, TikTok is a platform with potential past taking part within the newest dance craze or humorous pattern. With over 1 billion month-to-month active users, TikTok is stuffed with potential prospects to your model, and its easy-to-use video-sharing capabilities make it the proper platform for growing transparency together with your followers and constructing the belief needed to draw new customers. However how must you get began?

Right here, eight members of Young Entrepreneur Council provide just a few of their suggestions. Think about implementing one or all of those artistic concepts into your video advertising and marketing technique to construct a greater relationship together with your present prospects and attract new ones as effectively.

1. Share ‘Unboxing’ Movies

Manufacturers can enhance transparency with their followers and attract new prospects by way of video-sharing platforms by means of “unboxing” movies. Such movies may help showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This may help construct belief with current prospects and attract potential prospects to purchase from them. – Andrew Munro, AffiliateWP

2. Reply Buyer Questions

Video-sharing platforms like TikTok are nice for “Ask Me Something” classes or Q&As. These assist manufacturers reply the general public and deal with their queries about completely different merchandise or processes. Not solely does this assist enhance transparency, but it surely additionally allows manufacturers to interact their respective goal audiences, which in flip can draw promising leads or prospects. – Stephanie Wells, Formidable Forms

3. Doc Your Entrepreneurial Journey

Essentially the most artistic manner manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it had been a actuality TV program. Folks love following an incredible entrepreneurial story in actual time. By drama, intrigue and transparency, you possibly can seize consideration on video-sharing platforms and switch it into paying prospects who really feel personally invested in your success. – Rob Hoffman, Contact Studios

4. Spotlight The Affect Of Your Mission And Work

Manufacturers can use TikTok to share details about their values, mission and objectives and to showcase the work they’re doing to make a optimistic influence on the world. This will embrace content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers may help followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz

5. Provide A Behind-The-Scenes Look

One artistic technique is to create behind-the-scenes content material that provides a glimpse into the inside workings of the model. This will embrace movies displaying the manufacturing course of for the model’s merchandise, the day by day operations of the corporate or the individuals who work there. On this manner, manufacturers may help construct belief and display their dedication to transparency. – Candice Georgiadis, Digital Day

6. Focus on The Good And The Dangerous

Sure, it is necessary to share your organization’s successes, but it surely’s additionally necessary to share your challenges and struggles. Prospects can discover out any element (good and dangerous) of your organization if they need. Displaying each the positives and negatives will assist your viewers view your organization as trustworthy, and so they’ll higher join with the genuine individual behind the model. – Shu Saito, All Filters

7. Showcase Real Buyer Evaluations

Video-sharing platforms like TikTok are nice for social proof. Persons are typically indecisive on the subject of making purchases and depend on suggestions from others. Sharing real buyer critiques and testimonials for various use instances ensures transparency as you assist individuals resolve whether or not or not your model is a becoming resolution for them. That certainly helps appeal to extra prospects. – Chris Klosowski, Easy Digital Downloads

8. Assist Prospects Resolve Their Issues

Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them resolve their issues. Providing options to points readily confronted by an viewers representing a selected area of interest allows manufacturers to construct belief and appeal to new prospects. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms