Eight Ways Businesses Can Leverage YouTube And Other Video-Sharing Platforms

Video is large for customers—actually, video watching has doubled since 2018—so these companies that aren’t but benefiting from this key advertising and marketing device are lacking out on potential alternatives and leads. As the highest video-sharing platform throughout the globe, YouTube is a superb place to get began. However what precisely ought to companies do?

To supply some perception, the members of Young Entrepreneur Council talk about distinctive methods to make use of video-sharing platforms like YouTube that almost all corporations will not be doing and why benefiting from these methods can assist develop your online business.

1. Share Gross sales Movies Asynchronously

Many corporations are utilizing movies as social media instruments, however most aren’t benefiting from video as a pure gross sales device. As a result of many corporations have realized the appreciable expense of sending their salespeople out on gross sales calls, they’ve elected to keep away from journey prices by conducting gross sales calls utilizing video platforms like Zoom and Skype. Whereas these mediums have confirmed efficient, they’re nonetheless difficult for salespeople to schedule with purchasers and potential purchasers due to coordinating busy calendars. Sending a prospect a hyperlink to a YouTube gross sales video is a sound answer to creating appointments and shows to generate new enterprise. Prospects can watch the video at their comfort and ahead it to different individuals inside their firm they really feel could also be . – Brian Greenberg, Insurist

2. Provide Free Worth

The No. 1 approach to create model consciousness and be seen as an authority in any business is to provide away your data for “free.” For those who can assist individuals be taught and perceive, they won’t solely respect and respect you as a supply of data, however they’re additionally way more prone to share your content material, which is the final word aim. Have a look at the time, effort and cash put into growing movies of worth as a advertising and marketing expense. It is actually one of the efficient natural advertising and marketing strategies immediately. – Scott Levy, Fuel Online

3. Inform Tales That Take Prospects On A Journey

Most corporations will not be utilizing video to inform tales in a method that pulls their splendid clients right into a journey. Doing this begins with totally understanding your viewers and what they discover fascinating (Trace: It is not a talking-head video, regardless that that is a fantastic place to start out). After that, it is uncovering the proper mix of leisure and training to assist your clients uncover how your online business helps them clear up their issues. A riveting video technique consists of tales, characters, opinions, values, places, music, sound and modifying that preserve your viewers watching video after video. It’s kinda like a season of your favourite TV present. It is not simple to do, however when it’s accomplished proper, your online business will profit. – Monica Snyder, Birdsong

4. Repurpose Weblog Content material

One distinctive method we began utilizing YouTube is as a approach to repurpose our weblog posts. We verify our analytics month-to-month and notice our top-performing weblog posts. If any posts are lacking video variations, we create a video with a barely altered script and embed it on our website. We have used this technique to drive new visitors to our web site, develop our social presence and extra. The most effective profit is that it makes your content material extra accessible. Some individuals favor watching to studying and vice versa. This feature ensures each customer can take pleasure in your content material how they need. – Chris Christoff, MonsterInsights

5. Present How Your Product Solves Focused Issues

Companies can make the most of video-sharing platforms like YouTube to point out how their respective services or products function the very best options for various use circumstances. In-depth market analysis paired with inventive storytelling does the trick. So, you need to establish the considerations of your buyer and create interactive movies on how your services or products assist clear up the focused issues. That is one thing that almost all companies are both not doing or not doing proper. So, it is best to discover the preferences of your audience and create video content material tailor-made to their preferences. – Stephanie Wells, Formidable Forms

6. Create Fast ‘Shorts’ To Attain A Wider Viewers

A technique companies can use video-sharing platforms like YouTube is by creating ‘Shorts.’ These are brief, 15-second movies which are simple and fast to eat. They’re good for social media platforms like Instagram and Fb—and YouTube too—the place customers are usually scrolling by their feeds shortly. Creating Shorts permits companies to succeed in a wider viewers and potential clients who might not have in any other case come throughout their services or products. – Syed Balkhi, WPBeginner

7. Host Interactive Livestreams

Livestreaming is one of the best ways companies can higher use video-sharing platforms like YouTube. It’s because dwell occasions round themes like product launches, giveaways, contests and social advocacy occasions are extremely engaging to viewers. You don’t even should put money into costly gear or manufacturing prices to make sure that your movies are in top-notch situation. Quite the opposite, uncooked, unedited movies are extra standard with viewers as they’re extra pure, and customers can actively work together with the occasion or host. This offers corporations an enormous benefit, as customers discover interactive classes extra genuine when partaking with a model or enterprise. It could possibly enhance viewers attain very quickly. All you want is a cellphone, laptop computer or desktop. – Brian David Crane, Spread Great Ideas

8. Produce ‘How-To’ Movies

Most corporations will not be utilizing video-sharing platforms like YouTube to their full potential. One approach to make the most of these platforms is by creating how-to movies. How-to movies may be an effective way to interact potential clients and promote your services or products. By offering useful and informative content material, you may construct belief along with your viewers and set up your self as an professional in your area. Moreover, how-to movies are simple to share and can assist you attain a wider viewers. Alternatively, you would create a video explaining the advantages of your services or products. No matter matter you select, be sure your video is evident, concise and straightforward to comply with. – Pratik Chaskar, Spectra