Asda introduces free warm breakfast for children for the next six weeks

Vicky Parry

seventh Feb 2024

Studying Time: 2 minutes

Asda has at this time introduced that they’re renewing their unique partnership with Quaker Oats to supply kids a free heat breakfast although the remainder of winter. which means that for the subsequent six weeks households will be capable to entry each a free kids’s breakfast and a principal meal for simply £1 in all Asda cafes in a bid to proceed to assist prospects handle the cost-of-living disaster. 

Youngsters will be capable to get a free bowl of Quaker porridge from 8am to 12pm daily in 205 Asda cafes for the nect six weeks, on high of the prevailing £1 youngsters principal meal deal. The partnership is anticipated to allow over 50,000 bowls of porridge to be served to kids throughout the nation. 

Current analysis from charity Magic Breakfast has proven that 81% of colleges consider that little one starvation has elevated of their group within the final 12 months and 94% consider poverty has elevated. Moreover, 95% of colleges agree that breakfast provision has positively impacted focus at school and 87% agree it alleviates stress on household budgets. 

Over 1.1 million £1 meals have been offered thus far with the retailer seeing a tenfold improve in meals served throughout key faculty vacation intervals demonstrating the affect holidays can have on households’ budgets. 100,000 meals had been served through the December Christmas vacation interval in comparison with 40,000 meals offered on the finish of November. 

Kris Comerford, Asda’s Chief Business Officer says; “We all know when households are making ready for the varsity holidays it might typically imply a further pressure on family budgets – particularly feeding and entertaining their kids. We stay as dedicated as ever to supporting our prospects in tackling these robust occasions. Our café initiatives proceed to supply a lifeline for over 1.5 million prospects since we launched them final 12 months, and we hope by providing a free heat breakfast within the February half time period, it would assist help many extra within the coming weeks.” 

Divesh Parmar, Basic Supervisor, Quaker Oats UK, says: “It’s so essential that everybody has entry to breakfast to begin the day which is why we’re partnering with Asda to supply free Quaker Oats porridge to kids this half time period. This initiative, alongside our new Share the Heat marketing campaign, means we will play a small half in getting a heat, nutritious breakfast to individuals who really want it this winter.” 

The present Youngsters for £1 menu features a alternative of one in every of six scorching meals (in chosen cafes) or a chilly choose and blend sandwich meals deal for simply £1. 

 Discover out all of the locations child’s can eat for £1 or free of charge this Feb half time period 2023 right here.